Rethinking CX in the light of new Consumer Lifestyles
DATE : November 25, 2022
TIME : 14:00 – 16:30 , EEST
( Digital School Secret Key)
Short Description:
The workshop will consist of two parts: an inspirational virtual tour across different industries to investigate innovative case studies and innovations driving change in Retail and Customer Experience nowadays and a workshop in small teams aimed at applying the insights provided in the first part to specific consumer personas and stimulate design thinking.
Objectives/Learning Outcomes/ Benefits for participants
- Providing participants with an overview of the emerging tendencies that are influencing retail innovation across different industries.
- Training participants’ capability to spot and contextualize current retail trends within the evolving context of consumption culture
- Inspiring participants in rethinking customer experience consistently with the evolution of customer expectations and desires
Agenda
- 14:00 – 15:30 Inspirational Virtual Retail Tour
Indicative trends that will be covered and indicative brand names:
- PopUp & Drop (Case studies: Gucci, Sotheby’s, Bulletin)
- Towards XReality (Case studies: Burberry, Selfridge’s, Charlotte Tilbury, Lotte, Nike)
- Revitalized Travel Retail: (Case studies: Buzzfeed, YSL, Shake Shack, Aesop)
- The Power of Biometrics (WHS, Zippin’, Starbucks)
Indicative countries we’ll be covering:
China, Italy, UK, US, South Korea, UAE, France
- 15:30 – 16:30 Team Work, Plenary Sharing and Wrap Up
Design Thinking team activity : Application of trends and insights to build specific consumer personas
Elena Marinoni Bio
Trend forecaster and strategic design consultant. A background in strategic design, over the years she has been working for many top national and international companies to tune in with demand evolutions and emerging trends in order to support innovation funnels, new concepts development, marketing and communication strategies. She is Head of Trend Research at Nextatlas (www.nextatlas.com), an Artificial Intelligence driven trend forecasting platform based on a crowd-sourced data stream of contents shared by an international community of +300k trendsetters gathering on social media. She is Professor of Trend Forecasting and Strategic Innovation at Politecnico of Milano. Over the years, she has developed a solid competence in such areas as fashion, design, new lifestyles, luxury scenario, consumption trends, advanced forms of retail and shopping experience, brand strategic positioning.
LinkedIn Profile: https://www.linkedin.com/in/elena-marinoni-8231594/
Elena has been collaborating with Secret Key since 2014, both as a speaker in the occasion of various editions of the Athens Customer Experience Festival with a focus on key consumer trends gaining traction worldwide and as a trainer for bespoke programmes aimed at enhancing participants trend research skills as a way to ignite strategic innovation.
