{"id":3602,"date":"2024-09-09T11:06:06","date_gmt":"2024-09-09T08:06:06","guid":{"rendered":"https:\/\/secretkey.gr\/?p=3602"},"modified":"2024-09-11T15:41:48","modified_gmt":"2024-09-11T12:41:48","slug":"driving-loyalty-through-cx-excellence","status":"publish","type":"post","link":"https:\/\/secretkey.gr\/en\/driving-loyalty-through-cx-excellence\/","title":{"rendered":"Driving Loyalty through CX Excellence"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”2-day CX Strategy Masterclass” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]November 7 & 8 , <\/em>Athens <\/em>\u00a0(09:30 \u2013 17:00) <\/em><\/p>\n

MusiXLab<\/strong><\/p>\n

The Friends of Music Society
\nMegaron – the Athens Concert Hall<\/p>\n

\u201cDriving Loyalty through CX Excellence\u201d<\/em><\/strong>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]While customer experience is increasingly talked about at the leadership table, not many organisations have developed the skills and frameworks to effectively derive powerful customer insights to inform customer-led CX strategies and actions to improve customer loyalty and optimise business value. This is because CX is both an art and a science, requiring an expert and carefully balanced combination of strategic thinking, intuition and grounded methodologies and techniques. Delivering a great customer experience does not happen by miracle or by chance, but is the result of a carefully designed and managed approach, translated into brand-aligned strategies and propositions, and enabled by customer-centric organisational capabilities and culture.<\/p>\n

This intensive 2-day masterclass will enable you to deep dive into the foundations of CX excellence and understand the key levers you can pull to drive your customers\u2019 loyalty<\/strong>. Designed for CX practitioners and people who are already designing customer strategies and propositions or driving customer service and transformation activities, it will enable you to expand your knowledge of CX excellence tools and techniques to materially increase your skills and impact.<\/p>\n

You will appreciate the importance of deep customer understanding, while considering the benefits and pitfalls of different customer insight and measurement methodologies through the review of the CXellence Insight Framework\u00a0<\/strong>\u00a9<\/strong> and the CXellence Measurement Framework <\/strong>\u00a9<\/strong>.<\/strong> You will then explore the CXellence Strategy Scaffold\u00a0<\/strong>\u00a9<\/strong> and learn a number of tools and techniques to build differentiated insight-led customer experience strategies and propositions<\/strong> which will boost your business performance, brought to life by several case studies from different sectors. You will also deep dive into the CXellence Loyalty Framework <\/strong>\u00a9<\/strong>, reviewing the mechanics adopted by other organisations to design a loyalty strategy which best meets customers\u2019 motivators to strengthen their brand loyalty. Finally, you will use the CXellence Fitness Framework\u00a0<\/strong>\u00a9<\/strong> to assess the maturity of your organisation\u2019s customer capabilities across its 8 quadrants, to identify the areas which need increased focus, while learning how to drive a customer-centric culture and align the organisation behind the delivery of the customer strategy.<\/p>\n

Delivered with passion and including a balance of theory, highly effective proprietary CXellence frameworks, cross-sectorial case studies and practical exercises, it will strengthen the skills and capabilities you require to deep dive into your customers\u2019 experience and design powerful and differentiated insight-led customer strategies which will boost your customers\u2019 loyalty and your business profitability.<\/p>\n

The modules of the Masterclass are listed in the approved training programmes section of the Global CX Community of the Customer Institute.
\n<\/em><\/strong>The programme will be delivered in English language in a physical classroom.
\n<\/em><\/strong>Upon completion, you will receive a Certificate of Participation and an electronic copy of the training materials.<\/em><\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”BENEFITS” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n